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Why Must Metrics of Financial Performance Be Taken in Context

Question 23

Multiple Choice

Why must metrics of financial performance be taken in context?


A) Short-term losses are common and relate to normal business cycles.
B) Products often have evolved into the next stage of the product life cycle.
C) They are heavily weighted by interest rates and financial markets.
D) Sometimes a company's financial metrics to not reflect the company's true outlook.

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