Who is not a potential barrier when implementing a marketing plan?
A) Employees
B) Functional groups within the company
C) Customers
D) Marketing department

Question

Quizplus · Accepted Answer

Customers are not considered a barrier when implementing a marketing plan; instead, they are the target of the plan. Employees, functional groups within the company, and the marketing department can all present internal barriers to the implementation of a marketing plan due to resistance to change, lack of coordination, or differing objectives.

Who Is Not a Potential Barrier When Implementing a Marketing