All of the following are steps in the marketing process EXCEPT
A) marketing planning.
B) implementation.
C) evaluation and control.
D) adjustments and modification.

Question

Quizplus · Accepted Answer

Adjustments and modifications are not typically listed as distinct steps in the marketing process. The marketing process generally includes planning, implementation, and evaluation and control. Adjustments may be made as part of these steps, especially during evaluation and control, but they are not considered a separate step.

All of the Following Are Steps in the Marketing Process