Upon discovering stronger-than-expected sales of its product,a manufacturer of baby food finds that senior citizens who wear dentures are buying the meals meant for toddlers.Consequently,the firm targets a new line of packaged meals to senior citizens.This case suggests managers should always ________.
A) investigate positive differences between performance and standards
B) collapse similar, small market segments into one larger segment
C) design each product for maximum adjustability
D) market every product to multiple customer segments

Question

Quizplus · Accepted Answer

This case illustrates the importance of investigating why performance may exceed expectations, as understanding the reasons behind stronger-than-expected sales can reveal new market opportunities or segments, as it did with the discovery of senior citizens purchasing baby food.

Upon Discovering Stronger-Than-Expected Sales of Its Product,a Manufacturer of Baby