____________________ are intangible activities or benefits that a consumer or business acquires, but do not result in ownership, such as an airplane trip.
Correct Answer:
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Q191: All of the actual and potential consumers
Q192: Needs that are directed at a particular
Q193: _ are wants backed by the ability
Q194: _ is the overall price given the
Q195: _ is a match between consumer expectations
Q197: Tangible products such as clothes are called
Q198: The process of developing and nurturing relationships
Q199: The marketing philosophy that assumes consumers prefer
Q200: The marketing philosophy that assumes consumers prefer
Q201: The marketing philosophy that assumes consumer, if
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