When a pharmaceutical company such as Pfizer works to develop a new drug for cancer or other major illness, it is using the
A) production concept
B) product concept
C) marketing concept
D) societal marketing concept

Question

Quizplus · Accepted Answer

When a pharmaceutical company such as Pfizer works to develop a new drug for cancer or other major illness, it is using the product concept, which assumes that consumers prefer products that are of the highest quality and optimal performance.

When a Pharmaceutical Company Such as Pfizer Works to Develop