The key to whether consumers or businesses will purchase a product again is the
A) price
B) price relative to quality
C) overall value
D) overall level of satisfaction

Question

Quizplus · Accepted Answer

Satisfaction is the key to whether consumers or businesses purchase again. If you're satisfied with the taste and quality of a new flavor of potato chips, you will purchase them again. If not, you will purchase another brand.

The Key to Whether Consumers or Businesses Will Purchase a Product