Relationship marketing is the process of developing and nurturing relationships with all the parties participating in the transactions involving a company's products.

Question

Quizplus · Accepted Answer

Consumers develop loyalty or preference for the brand and/or the retailer. The retailer develops relationships with wholesalers, and wholesalers develop relationships with manufacturers. The manufacturer nurtures a relationship with all the parties involved in marketing its products and with the final consumer. This is known as relationship marketing, which is defined as the process of developing and nurturing relationships with the parties participating in the transactions involving a company's products.

Relationship Marketing Is the Process of Developing and Nurturing Relationships