Research and product development would be a central emphasis for firms using the selling concept.
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Q18: Marketing has evolved over time and, as
Q19: The production concept assumes that consumers prefer
Q20: The product orientation works well for mass-market
Q21: Medical and dental services are guided primarily
Q22: The main disadvantages of the product and
Q24: According to the selling concept, consumers need
Q25: When a retail store has a large
Q26: Companies are more likely to use the
Q27: The marketing concept entails a company-wide consumer
Q28: The outcome of a focus on the
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