For most high involvement product purchases, consumers will utilize
A) extensive problem solving
B) limited problem solving
C) routine problem solving
D) situational problem solving

Question

Quizplus · Accepted Answer

High involvement products typically require extensive problem solving because they are expensive, infrequent, and carry a higher risk, prompting consumers to engage in thorough research and evaluation before making a purchase decision.

For Most High Involvement Product Purchases, Consumers Will Utilize