Psychological influences on consumer behavior include all of the following except
A) motivation
B) perception and learning
C) reference groups
D) personality and lifestyles

Name: Psychological influences on consumer behavior include all of the following except A) motivation B) perception and learning C) reference groups D) personality and lifestyles
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Reference groups are considered a social influence, not a psychological influence, on consumer behavior.

Psychological Influences on Consumer Behavior Include All of the Following