Examples of cultures are Generation X, Generation Y, baby boomers, as well as gay and lesbian consumers.
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Q1: Social influences that impact behavior include culture
Q2: Psychological influences that impact consumer behavior include
Q3: Subcultures can be based on religion.
Q4: Religious beliefs are important determinants of consumer
Q6: Roles are the esteem that society bestows
Q7: Gay and lesbian consumers are not as
Q8: Work associates exert probably the most influence
Q9: Children are important influencers when it comes
Q10: Reference groups are defined as groups that
Q11: Perception is the manner in which we
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