Match characteristics of each group with the VALS category :
-Conservative, conventional, and focusing on tradition, family, religion, and community, they prefer established brands, favoring American brands.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors

Question

Quizplus · Accepted Answer

Believers are characterized by their conservative and conventional nature, focusing on tradition, family, religion, and community, and they prefer established, often American, brands.

Match Characteristics of Each Group with the VALS Category