Buyer-readiness segmentation includes all of the following segments, except
A) consumers who are not aware of the product
B) consumers who use a competing brand
C) consumers who are aware of the product and may need it in the future
D) consumers who are aware of the product, but will never need it

Question

Quizplus · Accepted Answer

Buyer-readiness stage segmentation is defined as the process of segmenting the market based on individuals' stage of readiness to buy a product. The market can be segmented on this basis into consumers who are not aware of the service, consumers who are aware of it and may need it in the future, consumers who are aware of it but will never need it. Consumers who use a competitor's brand is a segment that addresses user status segmentation.

Buyer-Readiness Segmentation Includes All of the Following Segments, Except