An attribute/benefit positioning strategy used a product's attributes and benefits to position it in the mind of a consumer relative to the product's price.

Name: An attribute/benefit positioning strategy used a product's attributes and benefits to position it in the mind of a consumer relative to the product's price.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The attribute/benefit positioning strategy positions the product's attributes and benefits relative to competing brands, not relative to price.

An Attribute/benefit Positioning Strategy Used a Product's Attributes and Benefits