In terms of the product-market opportunity matrix, _____ involves developing or acquiring new products to be sold in new markets.
A) market penetration
B) market development
C) product development
D) diversification

Question

Quizplus · Accepted Answer

Diversification involves developing or acquiring new products to be sold in new markets, as it focuses on both new products and new markets simultaneously.

In Terms of the Product-Market Opportunity Matrix, _____ Involves Developing