The process of offering a new product to a group of stores and evaluating the marketing reaction to it is called a
A) simulated test market
B) controlled test market
C) time series test market
D) competing test market

Question

Quizplus · Accepted Answer

A controlled test market involves introducing a new product to a limited number of stores to assess consumer response and marketing effectiveness before a wider release.

The Process of Offering a New Product to a Group