In high involvement purchases, consumers spend considerably more time searching for information, both internally and externally.
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Q13: Customizing a service to meet the need
Q14: During the pre-purchase phase of the purchase
Q15: The actual interaction between the service provider
Q16: A customer's level of satisfaction or dissatisfaction
Q17: For most purchase decisions, external factors are
Q19: For services, service distribution is the availability
Q20: The uncertainty component of risk is the
Q21: The uncertainty component of risk is the
Q22: To reduce the uncertainty component of purchase
Q23: Reducing the consequence component of risk can
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