Intermediaries can provide all of the following advantages except
A) intermediaries can shorten the channel length
B) intermediaries can carry and store the product
C) intermediaries can buy products in bulk from manufacturers and then break them down into smaller quantities for retailers
D) intermediaries can provide a greater assortment of products to retailers, and ultimately to consumers

Question

Quizplus · Accepted Answer

Intermediaries typically lengthen the channel by adding additional steps between the manufacturer and the consumer, rather than shortening it.

Intermediaries Can Provide All of the Following Advantages Except