Inventory control involves ensuring there is a continuous flow of goods to customers that match the quantity of goods demanded at the lowest cost-effective price.

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Inventory control involves ensuring that there is a continuous flow of goods to customers that matches the quantity of goods with demand. Marketing managers need to understand how much inventory they need in order to address their customer needs within a reasonable amount of time and at low cost.

Inventory Control Involves Ensuring There Is a Continuous Flow of Goods