Manufacturers use distributors rather than sell directly to retailers because distributors reduce the cost of distribution and can conveniently provide the desired assortment to consumers at a lower price.

Question

Quizplus · Accepted Answer

The advantage of distributors to the manufacturer is that they reduce the cost of distribution and can conveniently provide the desired assortment to consumers at a lower price; consequently, manufacturers do not sell directly to distributors, as this would be a more costly proposition.

Manufacturers Use Distributors Rather Than Sell Directly to Retailers Because