All of the following are advantages of intermediaries except
A) intermediaries provide an assortment for retailers, and ultimately, for consumers
B) intermediaries buy products in bulk, from manufacturer, at a discount
C) intermediaries can use scanner-data to guide consumer purchases
D) intermediaries provide credit to other channel members or to consumers

Question

Quizplus · Accepted Answer

Intermediaries typically do not use scanner-data to guide consumer purchases; this is more commonly done by retailers or manufacturers to analyze consumer behavior and preferences.

All of the Following Are Advantages of Intermediaries Except