QVC, Inc. is the envy of many direct marketers and e-commerce retailers because, even though its sales are only about $10 million, its shipping charges are never disputed, repeat purchases account for a large portion of sales, and customers watch an average of 3.5 hours a day, purchasing on the average of 2 items per week.

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QVC, Inc. is the envy of many direct marketers and e-commerce retailers, with sales totaling $3.9 billion. Shipping charges are never disputed, repeat purchases account for a large portion of sales, and customers have a high level of trust in both the products being sold and the hosts presenting the merchandise. QVC watchers are extremely loyal, watching an average of 3.5 times a week. Repeat purchases from these individuals account for 44 percent of all QVC transactions.

QVC, Inc Is the Envy of Many Direct Marketers and E-Commerce