_____ takes into consideration customers' perceptions of value, rather than the seller's cost, as the fundamental component of the pricing decision.
A) Cost-based pricing
B) Demand-based pricing
C) Competition-based pricing
D) Combination pricing

Question

Quizplus · Accepted Answer

Demand-based pricing focuses on customers' perceptions of value and their willingness to pay, rather than the seller's cost.

_____ Takes into Consideration Customers' Perceptions of Value, Rather Than