Cost-based pricing is relatively easy to calculate since there is no need to take into consideration the estimated price elasticity of demand or the reaction of competitors to price changes.

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Cost-based pricing is relatively easy to calculate since there is no need to take into consideration the estimated price elasticity of demand or the reaction of competitors to price changes and most firms can use internal data to calculate the cost of their products.

Cost-Based Pricing Is Relatively Easy to Calculate Since There Is