Cost-base pricing takes into consideration _____ as the fundamental component(s) of the pricing decision.
A) customers' perceptions of value
B) merchandise, service, and overhead costs
C) competitors' prices
D) all of the above

Question

Quizplus · Accepted Answer

Cost-based pricing primarily focuses on covering the costs of merchandise, service, and overhead, and then adding a markup for profit.

Cost-Base Pricing Takes into Consideration _____ as the Fundamental Component(s)