The premise of the sales-based pricing strategy is that sales growth will lead to
A) a higher return on investment
B) a strong value image that will translate into brand loyalty
C) dominance in the marketplace achieved at low per-unit cost
D) increased market share and preferred preference by consumers

Question

Quizplus · Accepted Answer

The premise of the sales-based pricing strategy is that sales growth will lead to increased market share and preferred preference by consumers and in the long-run higher profits and higher brand loyalty.

The Premise of the Sales-Based Pricing Strategy Is That Sales