In the maturity stage of the product life cycle, firms can still maintain some control over pricing if their product is well differentiated and has a high degree of brand franchise.

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In the maturity stage of the product life cycle, firms can still maintain some control over pricing if their product is well differentiated and has a high degree of brand franchise, otherwise firms will have very little control over the price that can be charged.

In the Maturity Stage of the Product Life Cycle, Firms