In terms of direct marketing methodologies, the highest number of firms, 77 percent, utilize
A) catalogs
B) telemarketing
C) direct mail
D) direct response TV

Name: In terms of direct marketing methodologies, the highest number of firms, 77 percent, utilize A) catalogs B) telemarketing C) direct mail D) direct response TV
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Question

Quizplus · Accepted Answer

Direct mail is a widely used direct marketing method due to its ability to target specific audiences and provide tangible materials to potential customers.

In Terms of Direct Marketing Methodologies, the Highest Number of Firms