Which of the following,if true,provides the best explanation of why consumers are willing to pay a premium price for Starbucks coffee?
A) Starbucks has lower costs than its competitors.
B) Starbucks has achieved economies of scale.
C) Starbucks has invested in the latest technology to increase production.
D) Starbucks differentiates itself through its product, service, and brand reputation.
Correct Answer:
Verified
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