Which of the following is a primary value chain activity?
A) technology development
B) human resource management
C) marketing and sales
D) firm infrastructure

Question

Quizplus · Accepted Answer

Marketing and sales is a primary value chain activity as it involves activities related to promoting and selling products or services to customers. This includes advertising, sales promotions, sales force management, and pricing strategies.

The other options are not primary value chain activities: 
A) Technology development is a support activity as it supports the primary activities by developing new and better technologies to improve operations. 
B) Human resource management is a support activity that deals with the recruiting, training, and development of employees. 
D) Firm infrastructure is also a support activity that deals with general management, finance, planning, and legal activities.

Which of the Following Is a Primary Value Chain Activity