Which of the following is likely to be an advantage for the licensor in a licensing arrangement?
A) low cost and little risk
B) major returns on investment irrespective of sales
C) strict control over the use of its product and brand name
D) low royalty percentages

Question

Quizplus · Accepted Answer

Licensing allows the licensor to expand its market reach with minimal investment and risk, as the licensee typically handles production and distribution.

Which of the Following Is Likely to Be an Advantage