Bianca is the marketing manager of a company that develops software.She interacts with key clients to learn about their reactions to new product ideas.What managerial role is Bianca playing here?
A) She is playing the role of an entrepreneur.
B) She is playing the role of a leader.
C) She is playing the role of a liaison.
D) She is playing the role of a figurehead.

Question

Quizplus · Accepted Answer

Bianca is playing the role of a liaison, as she is interacting with key clients to gather information and build relationships between the company and its clients.

Bianca Is the Marketing Manager of a Company That Develops