The managerial judgment approach, to assessing the set of competitors is most likely to use all of the following to develop judgments about the sources of present and future competition, EXCEPT
A) Experience
B) Salesperson call reports
C) Distributors
D) Company sources
E) Commercial data services

Question

Quizplus · Accepted Answer

Commercial data services are external sources of information, whereas the managerial judgment approach relies on internal sources like experience, salesperson call reports, distributors, and company sources.

The Managerial Judgment Approach, to Assessing the Set of Competitors