All of the following are aggregate category factors EXCEPT
A) Category size
B) Category growth
C) Stage in product life cycle
D) Seasonality
E) Threat of new entrants

Question

Quizplus · Accepted Answer

Threat of new entrants is not an aggregate category factor; it is a competitive factor related to Porter's Five Forces model, which assesses the competitive intensity and attractiveness of a market. Aggregate category factors typically relate to the overall characteristics and dynamics of a product category, such as its size, growth, life cycle stage, and seasonality.

All of the Following Are Aggregate Category Factors EXCEPT