All of the following are empirical findings of a research for predicting competitor moves, EXCEPT
A) The lesser the price action, the greater the customer response
B) The greater the intensity of the move, the greater the number of counteractions
C) The greater the implementation requirement, the smaller the number of responses
D) The greater the competitive impact, the greater the number of responses made
E) The more tactical the move, the greater the competitive response

Question

Quizplus · Accepted Answer

The statement "The lesser the price action, the greater the customer response" does not align with empirical findings in research for predicting competitor moves. Typically, significant price actions (reductions or increases) are more likely to elicit a noticeable customer response, contrary to the statement provided.

All of the Following Are Empirical Findings of a Research