Identify the multiple roles, concerning who buys and uses the products, for industrial goods and consumer products. Which of the five possible purchase roles played by the consumer is MOST important to the marketer? Defend your choice.

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The Answer of Identify the multiple roles, concerning who buys and uses the products, for industrial goods and consumer products. Which of the five possible purchase roles played by the consumer is MOST important to the marketer? Defend your choice.

Identify the Multiple Roles, Concerning Who Buys and Uses the Products