Value of a product to the customer
A) Is always high for costly products
B) Is judged only on the basis of the costs involved
C) Is what the product is worth to the customer
D) Depends only on the benefits offered
E) Is always low for inexpensive products

Question

Quizplus · Accepted Answer

Value of a product to the customer is subjective and is determined by what the product is worth to them, considering both its benefits and costs.

Value of a Product to the Customer