Customer targets, competitor targets and the core strategy are the elements of
A) The supporting marketing mix
B) Positioning
C) Functional programs
D) Strategy implementations
E) Objective alternatives

Question

Quizplus · Accepted Answer

Customer targets, competitor targets, and the core strategy are elements of positioning. Positioning involves defining how a product or a brand is perceived by customers in relation to competitors, focusing on serving specific customer segments and differentiating from competitors in the market.

Customer Targets, Competitor Targets and the Core Strategy Are the Elements