Carson is the marketing manager at a local travel publication. He is working with department heads to get some data to help him in his efforts to attract new clients and investigate aspects of their existing clientele. Why would Carson choose to use descriptive analytics?
A) Management would like Carson to analyze the change in revenue per existing customer over the past two years.
B) Management would like Carson to analyze what steps to take to reduce the time it takes to fully onboard a client.
C) Management would like Carson to analyze what the expected increase in new clients will be over the next year.
D) Management would like Carson to analyze why the south end of town has higher sales than other areas.

Question

Quizplus · Accepted Answer

This question requires familiarity with the four categories of data analytics and when and how to use each. Choice A is correct because it represents an accurate reason for Carson to choose descriptive analytics to address their concerns about attracting new clients while also looking into aspects of existing clients. The remaining choices are incorrect because they each deal with one of the other three categories of analytics.

Carson Is the Marketing Manager at a Local Travel Publication