In addition to Porter's Five Forces and related strategy spectrum, a company could choose to use the complementary framework of customer value proposition. This method requires that each company make a choice between operational excellence and product leadership. Which of the following represents the mix of items that a company should detail under the framework of customer value proposition?
A) Image, Relationship, Services, Prices, Profits
B) Prices, Services, Profits, Relationship, Products
C) Products, Services, Prices, Image, Power
D) Services, Prices, Image, Products, Relationship

Question

Quizplus · Accepted Answer

This question requires familiarity with both Porter's Five Forces and the complementary framework of customer value proposition. Choice D is correct since it accurately identifies the mix of items the company needs to detail if it chooses the customer value proposition. The remaining choices are incorrect as they each contain at least one incorrect item in the mix.

In Addition to Porter's Five Forces and Related Strategy Spectrum