When performing an analysis, one technique is called RFM. Which of the following is not reflective of RFM?
A) recency
B) frequency
C) monetary
D) relevancy

Name: When performing an analysis, one technique is called RFM. Which of the following is not reflective of RFM? A) recency B) frequency C) monetary D) relevancy
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Question

Quizplus · Accepted Answer

RFM stands for Recency, Frequency, and Monetary value, which are key customer segmentation criteria. "Relevancy" is not part of the RFM model.

When Performing an Analysis, One Technique Is Called RFM