Reporting can be done from a horizontal or vertical point of view, the former focused on the performance of a single firm, the latter focused on the entire ______ of a product.
A) Price range
B) Value chain
C) Marketing plan
D) Packaging

Question

Quizplus · Accepted Answer

The correct term is "value chain," which refers to the full range of activities that businesses go through to bring a product or service from conception to delivery and beyond. This includes everything from design, production, marketing, and distribution. Reporting from a vertical point of view involves looking at how each stage of the value chain affects the overall performance and competitiveness of a product in the market.

Reporting Can Be Done from a Horizontal or Vertical Point