When using the income statement approach to opportunity assessment, the basis for estimating retail market share is __________ plus or minus adjustments for other qualitative factors.
A) comparative store size
B) standard inventory turns for your industry
C) comparative spending on advertising
D) location
E) None of the answers apply.

Question

Quizplus · Accepted Answer

Comparative store size is the basis for estimating retail market share using the income statement approach.

When Using the Income Statement Approach to Opportunity Assessment, the Basis