The product planning and development process: This last step in the evaluation process, the test marketing stage, provides "theoretical"sales results, which indicate the acceptance level of consumers.

Name: The product planning and development process: This last step in the evaluation process, the test marketing stage, provides "theoretical"sales results, which indicate the acceptance level of consumers.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

Test marketing provides actual sales results, not theoretical ones, to gauge consumer acceptance.

The Product Planning and Development Process: This Last Step in the Evaluation