In developing a Web site, an entrepreneur needs to remember that a Web site is a communication vehicle and should address the following questions:
A) Who is the audience?
B) What are the objectives for the site?
C) What do you want consumers to do upon visiting the site?
D) Is the Web site an integral part of the venture's total communication program?
E) All of the answers are correct.
Correct Answer:
Verified
Q45: As discussed in the text, the strongest
Q46: The primary function of the marketing plan
Q47: Which of the following is not one
Q48: Each year, the entrepreneur should prepare an
Q49: Effective marketing plans _.
A) are based on
Q51: As discussed in the text, the _
Q52: Generally speaking, entrepreneurs see the external environment
Q53: Which of the following would be considered
Q54: Which of the following would not be
Q55: Internet marketing allows entrepreneurs to present consumers
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