The key to an effective relationship marketing program is __________.
A) the use of technology to gather information on different customer groups
B) to ignore traditional market segmentation methods and target all customers in the beginning
C) to be able to identify who the most profitable customers are to a business
D) to allocate the promotional budget towards many different groups rather than only a few
E) None of the answers apply.

Question

Quizplus · Accepted Answer

Identifying the most profitable customers allows businesses to focus their efforts on retaining and nurturing these relationships, which is central to relationship marketing.

The Key to an Effective Relationship Marketing Program Is __________