The easiest way for an entrepreneur to define the purpose or objectives of conducting marketing research is to __________.
A) look at marketing research studies already completed for similar business ventures
B) review the results of the competitor analysis and look for gaps
C) think in terms of what information is needed to prepare the marketing plan
D) review their marketing strategy for the new venture and look for inconsistencies
E) None of the answers apply.

Question

Quizplus · Accepted Answer

The purpose of marketing research is to gather information that will aid in the preparation of a marketing plan, making option C the most direct approach to defining research objectives.

The Easiest Way for an Entrepreneur to Define the Purpose