To be useful, a market segmentation strategy must have the following characteristics: meaningful, mutually exclusive, measurable, substantial, and actionable.

Name: To be useful, a market segmentation strategy must have the following characteristics: meaningful, mutually exclusive, measurable, substantial, and actionable.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

A useful market segmentation strategy should be meaningful, mutually exclusive, measurable, substantial, and actionable to effectively target and serve different customer segments.

To Be Useful, a Market Segmentation Strategy Must Have the Following