The growth strategy that attempts to better exploit its original entry is known as a __________ growth strategy.
A) penetration
B) product development
C) market development
D) diversification
E) None of the answers apply.

Question

Quizplus · Accepted Answer

A penetration growth strategy focuses on increasing market share for existing products or services in existing markets, thereby better exploiting the original entry.

The Growth Strategy That Attempts to Better Exploit Its Original